I dont really know how I could explain what a filters is so Ill show you some examples. You know how boring a piece of text like this looks like:
There is actualy a way to make this piece of text more interesting without changing the font so instead I am going to use a filter and here is three examples of that:
The good thing is that it is very simple to add one, just click on the text you have created, go to properties (Ctrl+F3), open filters and click on the highlighted icon in the lower left corner of the image.
Now you should see a few options and what i used was glow because it is the most usefull one when it comes to text. Here is the setings for the three examples above:
I changed the text color to white on the second and changed the text color to blue on the third but that is everything i had to do to make the text look more interesting so I recomend you to always use a filter on text. Filters can not only be used on texts, it can also be used on movieclips or buttons and a filter that can be very usefull is the blur one. Experiment with filters and im sure you will be able to do even better stuff than before.
Btw, here is a file that i made previously: (hold the cursor over the square)
And here it is without any filter: